As businesses grow and audiences become more diverse, the need to contain and organize vast amounts of content becomes increasingly important. Spire’s information architects help large organizations define a strategy to funnel the right personas to the right content easily and effectively.
Information architecture, as a theory is important to every industry. It concisely tells the story of your business. IA design takes all the parts of a system and arranges them to make sense to new users. It’s all about getting the right person to the right content.
The fields of library services and database architecture are top of mind as our information architects craft a plan, organize data, and arrange information. The goal is to label, prioritize, and connect digital content so end users can quickly find what they’re looking for through user-friendly navigational structures, intuitive menu systems, and meaningful taxonomy.