Goodbye Media. Hello Digital.

Spire Digital
Sep 23, 2015

Allow me to introduce you to Spire Digital! It’s not an offshoot or a wholly owned subsidiary. It’s not a new division or a new company. It’s the same Spire you’ve known and loved for 18 years, with a slightly different name. Shall I explain?

Well…recently, we decided it was time to refresh our brand. As we began the process, we noticed that something most definitely did not feel fresh. It was the term “media”.

When we started out, way back in the late nineties, our industry was referred to as “new media” and our output was referred to as “multimedia”. Also, CDs were how we consumed music, payphones were a viable way to communicate, and Bill Cosby was “America’s Dad”. A lot’s changed since then.

What we do is no longer “new” and it’s no longer referred to as “media”. “Media” has lots of meanings, but digital product development isn’t one of them. As for “multimedia”, it’s now more commonly used to describe papier-mâché collages with flashing lights and a soundtrack than strategic consulting or software innovation.

At Spire, we strive to be clear and transparent, and to represent things as they are. And we focus on the nuances. As such, we needed to semantically shift into a name that would better represent us in the nomenclature of today.

So, now we’re Spire Digital. Two words. Simple. No longer shall we be accused of being a PR firm or an ad agency, or an SEO firm or a social media agency. No longer will it be assumed that we publish magazines or produce videos, or that we do anything other than what we do — transform business through design and technology.

It’s a new dawn with a new name! See our new brand on display at our new website – www.spiredigital.com. Stop by our office, adorned with our new signage, for a new hat, t-shirt, water bottle, or foam finger. And come to our new name’s coming out party, The Startup Soirée on October 1st from 5:00-11:00pm.

Aside from all that, it’s business as usual here. Soon, our revised moniker will roll off your tongues like Nissan (formerly Datsun), like Accenture (formerly Andersen Consulting), and like Google (formerly BackRub). Good thing Google changed its name, huh? Anyway…

It’s been a good run as SpireMedia. Now, we move forward as Spire Digital. Onward and upward!