Case Studies

SlimGenics

Lean Software Development For Leaner Customers

Background

SlimGenics is a weight loss program provider that uses customized support and real grocery store food to help their clients achieve a healthy weight. The SlimGenics team needed to bridge the gap between customers searching online for physical locations and appointment making to encouraging visits to their local SlimGenics Center. The previous SlimGenics website did not allow for mobile viewing nor appointment setting, therefore their marketing team came to Spire Digital to build a beautiful, responsive website to drive visits to their local Weight Loss Centers.

Goal

SlimGenics has 34 brick-and-mortar locations that span across three states: Colorado, Ohio and Minnesota. In the ever-increasing world of digitally-savvy customers, the marketing team needed a solution to drive more visits to physical locations while providing the option to request an appointment on a mobile phone. The SlimGenics site also needed a modern user experience with a clear hierarchy of content to better aid customers on-the-go as well as inbound marketing strategies for the SlimGenics marketing team.

Approach

Spire Digital used a User-Centered-Design (UCD) process to ensure the website is tailored to SlimGenics’ users while our agile methodology allowed the site to evolve as new information or features arose. The visual identity of the website tells the story of SlimGenics through meaningful messaging, organized content and information architecture, and branded styles and imagery.

Solution

The Spire UX team designed a completely customized experience that drives prospective members to SlimGenics Weight Loss Centers. Spire built the new website as mobile-first and responsive using the WordPress Content Management System. The Spire front-end developers used a custom WordPress theme and integrated various third-party APIs. Leveraging SlimGenics’ existing brand assets and the success tied to it, our UX team reorganized their digital experience with the user in mind. The redesign focuses on driving users to the contact form and their physical locations, as well as highlighting customer success stories.