A Creative Writing major turned SEO, Ayla’s path to marketing was built from very real experience helping enterprise B2B companies kickstart content strategy, demand gen, and marketing automation initiatives. Ultimately, her eyes are on revenue. Fluffy marketing statistics about awareness or impressions don’t float her boat. Let’s get to the good stuff.
As Spire’s Director of Digital Strategy, Ayla is a mediator and solution-finder. When she has her way, there are no long meetings about, button placement, headline text, or page structure. She has A/B tests, Google Analytics, and clickmaps to answer these questions…faster and with less drama.
Originally from Cleveland, Ayla is unapologetic in a crusade to convince real Denver natives she’s one of them. Her weekends are spent skiing or hiking with 2 poorly behaved rescue dogs. She also serves on the board of Women In Digital as Speaker Chair. Ayla has lived in rural China, southern France, and on a boat in the Caribbean. Needless to say, these experiences have changed the way she does most things, including her job.