The Wall Street Journal Meets the Wednesday Night Vacation
David Maren
Dave Maren
Sep 25, 2019

We all work hard and look forward to taking our loved ones on vacation. As special times together in magical places invariably come to a close, we return to mountains of email and weeks of playing catch-up.As an alternative, I figured why not take more regular mini-vacations in our own backyard, without sacrificing the sense of luxury and adventure we seek on longer trips. So my family set a goal of backyard glamping at least one night a week, every week of the year. Sometimes on a weekend, sometimes on a Wednesday.When a Wall Street Journal reporter, Amy Gamerman, caught…

Digital Marketing Advice From A Mediocre Fisherman
David Maren
Dave Maren
Sep 25, 2018

Greetings from Creede, Colorado, the last stop on my summer vacation tour. As summer closes, I’ve taken the opportunity to reflect on the skills I’ve used over the last few months…fishing for instance. I’ve been doing a fair amount of fishing on this trip, and find digital marketing to be a lot like fishing. You start with some hypotheses about where you think you’ll catch the most fish, but it’s all about testing out different fishing holes. And the testing never ends. We set it up to measure KPIs at each stage of the funnel, with a heavy emphasis on…

Doing Good with Design Thinking
David Maren
Dave Maren
Nov 1, 2017

I. Finding Inspiration There’s this special time in life, when you’ve accepted a job offer, but don’t yet have to do the job. We all know this time. This past Spring I accepted a job with Spire, but had a few weeks to basically do whatever I wanted, before the job officially began. So I made my to-do list. It had only two items.   #1: Swim with sea creatures off the coast of Baja. That’s me with my daughter Jane. She’s a fearless 7 year old (and makes a wonderful human shield).   #2: Go to the Skoll World…

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