Analytics & Optimization Specialist


Consistently ranked as one of Denver’s Best Places to Work and a 2018 recipient of INC Magazine’s Best Places to Work, Spire Digital is a Denver-based digital product development firm that transforms business through the use of web and mobile technologies. The firm serves an international clientele from start-ups to Fortune 500 companies and has been in business for 20 years. We’re seeking a developer to work on a number of our existing projects. Candidates MUST be able to work on-site at our office in Downtown Denver. No remote applicants, no relocation is provided. No recruiters or staffing agencies please.

The Position

Are you the type of person who looks at the problem, and then offers a solution? Do you like you come up with creative ways to solve problems before being tasked to do so? Would you consider yourself to be analytically-minded? Have you ever been told in your annual review that you’re a rockstar at anticipating the ask before it comes through? At Spire, we like it when you do more than just what was suggested. If you’re nodding at all of this, please read on! We’re hiring an Analytics & Optimization Specialist to join our team full-time in our Capitol Hill, Denver office. This is an exciting opportunity to build upon your foundation in data analytics, technical SEO, conversion-based marketing, and PPC Marketing. Acting as a digital consultant both internally and alongside clients’ projects, the Analytics & Optimization Specialist will work to build out Spire’s marketing efforts and jump in on agency clientele’s marketing initiatives while partnering with our existing in-house marketer. We are looking for you to be a thought-leader at the technical, performance-driven side of marketing so that you can own testing, quick/minimal website edits, strategize & execute campaigns and then test their performance using various tools such as Google Analytics, Tag Manager, Google Optimize, etc.

The Analytics and Optimization Specialist will be expected to:
The Analytics & Optimization Specialist will have experience with marketing automation and lead generation, ideally in a business-to-business, agency setting. By working in partnership with our Product, Design, Sales, and Technology teams, you will regularly generate ideas, build campaigns, and effectively market Spire Digital across various online channels to generate new business and further the company’s brand recognition as a leader in digital product development.

Google Analytics: Strongly prefer certification in GA or expert-level proficiency

SEO: 2+ years of hands-on SEO, ability to build SEO campaigns from scratch. Working knowledge of HTML, CSS and JavaScript development and constraints in order to overhaul websites including internal structure & content. Must have advanced Google Analytics chops; experience with link-building and A/B testing also desired.

PPC: 1+ years of experience leading paid search strategy and executing campaigns. Strong preference for candidates with Adwords certification. Comfortable taking the reins and require little direction.

Web Analysis: 2+ years’ experience in Web Analytics. Analyzes a website’s key performance metrics and competitive trending. Creates forecasts, as well as operational and statistical tools and models. Other duties may include directing queries and analyzing databases and logs to produce daily, weekly and monthly reports. Makes recommendations regarding process improvements and helps develop utilization performance policies and procedures. May participate in preparation of surveys, requests for proposals or approval, and client discussions regarding project status. May require proficiency with specific web analytics software.

Communication: 1+ year of experience working directly with clients; this person should have a natural ability to consult internal teams & external clients.

Email Marketing: 1+ year of hands-on email marketing experience setting up and/or deploying campaigns in an ESP such as Marketo, Pardot, Constant Contact, MailChimp or similar.

A successful Analytics & Optimization Marketer coming to Spire Digital will have:

  • Consulting/agency experience
  • Comfortability with client-facing responsibilities
  • Comfortable with data analysis and data science
  • E-commerce experience
  • Expert with optimization tools
  • General knowledge of testing
  • Knowledge of website workings (HTML very strongly preferred)
  • Design experience
  • Experience executing, planning, creating strategy for email marketing (development, design, analytics)
  • Experience with SEM, display and programmatic
  • Firm knowledge of technical SEO
  • Strong understanding of web analytics and business application
  • Understanding of email marketing services (ESPs) – please include which ESPs you have experience within your resume
  • Knowledge of popular CMSs and eCommerce platforms
  • Sales experience is a great plus (in addition to marketing skills)

Tools regularly used (need to be proficient at a minimum):

  • Google Analytics
  • Webmaster tools
  • Google Tag Manager
  • Google Optimize