Designing a New Site for the Leading Financial Institution Serving Rural America
CoBank is chartered by the U.S. Government to serve the capital needs of rural America, financing cooperatives, agribusinesses, public utilities, and farm credit associations. Currently holding approximately $320 billion in assets, CoBank is THE agricultural credit bank. The firm needed a website that better represented their stature and commitment to rural America, and an exhaustive partner search led them to Spire Digital.
Planting the Seeds
Spire partnered with CoBank Marketing and IT to revamp their outdated Sitecore website. Mobile responsiveness and a modern aesthetic were forefront to the project plan, as well as a focus on surfacing strategic content. CoBank is known for its expertise in matters affecting rural America; reports from company analysts are highly valued by stakeholders. Making this content easy to find was a key priority.
Mowing Down the Corn Maze
Each report, formerly buried in nested, maze-like navigation, is now easily accessible, beautifully designed, and filterable by topic. Expert bio pages direct users to a knowledge exchange and industry specific reports. The site has essentially been transformed into a highly usable, useful, and up-to-date library covering the most important aspects of doing business in rural America.
Working Shoulder to Shoulder
In order to accomplish this enterprise-level implementation, Spire’s elite devs provided HTML and CSS during handoff to CoBank’s development team. We’re guiding CoBank staff as they translate Spire designs into the finished product. Staff augmentation, coupled with UX and technical consultation of this type, have helped us cultivate enduring client partnerships for over 20 years.