A Semi-Radical Argument for the VIM Text Editor
Erik Leon
Oct 25, 2018

To many (perhaps to most), VIM is more a meme than a text editor. It has a reputation of being incredibly difficult to learn, with the simplest of tasks requiring arcane commands and combinations of keystrokes. The internet is replete with jokes about how difficult it is to do anything with VIM, including something as fundamental as closing the program. For those who choose to look past the reputation and try to learn to use VIM, the first thing they encounter is that it’s a command-line application. Command line? What is this, 1975? It seems archaic. They open the program…

3 Tips for Voice User Interface Design
Becky Pierson
Oct 16, 2018

Voice user interface design is a new challenge Whenever I’m faced with a new challenge I like to do research to learn as much as I can before I take a stab at defining my own design rules around that topic. I keep these design rules written down throughout the project so I can make sure my designs are backed by proven user research. They are a living, breathing document that I edit as needed and reference often. Recently I’ve been tasked with designing a voice feature for an IoT system I previously designed for an elderly demographic. These are…

Denver Startup Week: Process Is Not a Dirty Word
Nick Coppolo
Sep 25, 2018

The ubiquitous image of the startup delivery team is one of product people, designers and developers running fast and loose, fueled by passion and great coffee. All too often these teams suffer from “group think paralysis” and the death spiral cocktail made up of poorly communicated requirements, arbitrary timelines, quality issues and a lack of predictability. For startups and with cross-functional teams, a mature software design and development process, one that compliments the unique needs of an early stage venture can dramatically increase capitol efficiency and speed to learning as well as lower the costs of goods. Spire Digital’s Chief…

Digital Marketing Advice From A Mediocre Fisherman
Dave Maren
Sep 25, 2018

Greetings from Creede, Colorado, the last stop on my summer vacation tour. As summer closes, I’ve taken the opportunity to reflect on the skills I’ve used over the last few months…fishing for instance. I’ve been doing a fair amount of fishing on this trip, and find digital marketing to be a lot like fishing. You start with some hypotheses about where you think you’ll catch the most fish, but it’s all about testing out different fishing holes. And the testing never ends. We set it up to measure KPIs at each stage of the funnel, with a heavy emphasis on…

It was 20 years ago today…
Mike Gellman
Sep 11, 2018

It’s been twenty years since Spire Digital became a company. For the sake of pomp and posterity, I figured this was a perfect opportunity to document our origin story. So… Fresh out of the University of Florida with a major in English and a minor in napping, I moved to New York in 1995 to pursue a career in entertainment. After a small cameo on Law and Order (as a corpse) and a brief stint working for the director of the Beat It music video, I landed a job at an independent film studio called Troma. Troma was known the world over for…