Spire’s consultants instill the practices, tactics, and culture of design thinking that enable organizations to create valuable, lasting solutions for their customers. Design thinking has been called, “The scientific method for everything else.” It’s an approach for creative problem solving that, like the scientific method, incorporates observation and inquiry, the development of hypotheses, designing and running tests, and iterating based on the results. Born from both a deep understanding of the user and a penchant for relentless testing, Spire’s user experience team combines intuition with data and best practices to create usable, useful, and, dare we say, delightful experiences. Those are the core tenets of User Experience, and they are the keys to creating successful outcomes — both for the user and the business.