26 Tips to Avoid the Spam Folder, Lower Bounce Rate, and Improve Engagement

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Spire Digital
Aug 5, 2019

Spire was recently published on SharpSpring’s blog:

“Email marketing is great — when it’s done correctly. While social media marketing converts at a rate of 1.9%, email marketing converts at a rate of 6.05%.

Of course, you have to know what you’re doing. (Or hire someone else who does.)

But whether you’re an expert email marketer, or an entrepreneur looking for a sales boost, a few free tips never hurt. Here’s a list of 26 tips to help maximize your investment in email marketing…

Since email marketing can be more effective than social media, we hope email isn’t just a place for your internal teams to communicate. For many B2B, SAAS, and e-commerce companies that Spire works with, email is a valuable marketing tool that drives conversion and ROI.

For those interested in improving their email marketing practices, this article will help you avoid spam traps, lower email bounce rates, and improve engagement- enjoy!