Information Architecture
Spire Digital
Apr 26, 2018

INFORMATION ARCHITECTURE Information architecture, as a theory is important to every industry. It concisely tells the story of your business. IA design takes all the parts of a system and arranges them to make sense to new users. It’s all about getting the right person to the right content. The fields of library services and database architecture are top of mind as our information architects craft a plan, organize data, and arrange information. The goal is to label, prioritize, and connect digital content so end users can quickly find what they’re looking for through user-friendly navigational structures, intuitive menu systems,…

Design Thinking
Spire Digital
Apr 26, 2018

DESIGN THINKING Spire’s consultants instill the practices, tactics, and culture of design thinking that enable organizations to create valuable, lasting solutions for their customers. Design thinking has been called, “The scientific method for everything else.” It’s an approach for creative problem solving that, like the scientific method, incorporates observation and inquiry, the development of hypotheses, designing and running tests, and iterating based on the results. However, while science tends to move slowly, design thinking is a rapid pursuit. Particularly at Spire. In a matter of weeks, we work with clients to travel the design thinking path, arriving at testable prototypes…

Mobile App Design
Spire Digital
Apr 26, 2018

MOBILE APP DESIGN When it comes to designing native apps for mobile devices, we find that the most successful ones are those that begin with an outside-in vs inside-out view. The inside-out view starts by looking at a desktop application and making decisions about what functionality to include in the native mobile app. With this approach, conversations tend to focus on technical implementation and creating some pared-down version of the existing feature set. The outside-in view starts by looking at users, understanding their need in a mobile context and designing for that. The desktop application is leveraged of course, but…

Software Design
Spire Digital
Apr 26, 2018

SOFTWARE DESIGN Spire designs and architects software applications and digital ecosystems that drive tangible business results. We apply our product strategy, UX/UI design, and system architecture chops to help enterprise organizations advance their customer experience, grow revenue, and drive operational efficiency. In doing so, we become a go-to partner for a wide range of leading enterprise organizations, helping them employ User-Centered Design, Microservices Architecture, and Cloud Services across their digital ecosystem — all without significantly increasing overhead. For companies looking to solve complex software design problems, our product designers and system architects work in collaboration to hone in on KPIs…

Web Design
Spire Digital
Apr 26, 2018

WEB DESIGN Gone are the days when a one-time “Website Redesign” could be a salve to alleviate business and customer pain. Today, leading companies recognize the importance of ongoing measurement and optimization. To generate a step change, a site must become a laboratory. One where we draw on observation and inquiry to generate hypotheses, design tests, run experiments, and iterate. At the onset of a web design project, our goals focus on ensuring a shared understanding of the brand, vision for the new site, and desired business outcomes. We gain alignment with key internal stakeholders around project direction and tech…