Leveraging deep experience in architecture and the design of physical spaces, Spire’s digital product design and development teams appreciate the nuances of working in three dimensions. Or four, if we’re including time, which of course makes sense in the dynamic world of AR and VR.

Presenting an immersive and interactive augmented or virtual reality experience requires capabilities that go well beyond regular motion graphics and VFX. The technical challenges are significant. AR and VR experiences are CPU and GPU hogs, so the richest experience isn’t always the right experience — knowing your audience and their hardware is key.

At Spire, we’re not just designers and developers, we are researchers making sure we have expert understanding of emerging technologies. We’re experimenting with ARKit, rapidly prototyping for VR, and investing in the future of digital for new mixed-reality capabilities. Holographic computing takes our design canvas from our phones and screens to the world around us – pretty powerful stuff.

Spire extends our core design principles to create seamless augmented and virtual reality work. Rapid prototyping is still part of our process but it becomes more hands on with models and transformed spaces. Designing for AR and VR requires experimentation, and at Spire we’re constantly trailblazing.

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