What is Account Based Marketing (ABM)?
Account Based Marketing (ABM) is a marketing philosophy that focuses all your marketing activities on a set of target accounts in a particular market, rather than being blindfolded and shooting at a target in a dark room.
If your organization is new to ABM strategy, it can seem like a daunting marketing task. To execute effectively, you must restructure your marketing programs, get company-wide buy-in, spend time and resources getting your program up-and-running—oh, and you have to prove with data that it’s working.
But just like any large, strategic undertaking, it doesn’t all have to be done at once. In fact, there are quite a few things you can get started on right now to ease your journey. Look through our ABM whitepaper below, and learn how to make ABM happen without the headache.
Whitepaper: A Guide to Account Based Marketing
To improve your next email marketing campaign, view our article about avoiding spam traps and improving engagement.